The sale is in line with Atlantic’s strategy of divesting non-core business operations and focusing on key categories and brands, as well as targeted internationalization of its portfolio.

Atlantic Group published an announcement on the Zagreb Stock Exchange announcing that the company has signed a SPA with PharmaS Group concerning the company Fidifarm, owner of Croatia’s leading food supplements brand – Dietpharm.

In addition to Fidifarm’s entire portfolio and human resources pool, PharmaS will also acquire Multivita, a regional food supplement brand owned by Atlantic Grupa, whose product Multivita Vitamin C is the leading effervescent vitamin C on the Russian market.

Fidifarm’s sales income in 2018 amounted to HRK 70 million, while sales income for Multivita amounted to about HRK 30 million in the same period. The company notes that the transaction is expected to be closed by the end of the year.

The aforementioned sale of is in line with Atlantic’s strategy of divesting non-core business operations and focusing on key categories and brands, as well as targeted internationalization of its portfolio.

As a reminder, in April of this year, Atlantic Group finalized the divestment of the last portion of the sports and functional food unit by concluding the sale agreement for the Tripoint company which includes the Multipower, Champ and Multaben brands. The transaction resulted in a one-off loss on sale in the amount of HRK 3.3m.