Two leading Croatian food manufacturers, Podravka and Atlantic Grupa have agreed to cooperate on the foreign markets with mutual export support. This implied that Atlantic’s distribution will provide support for the placement of Podravka’s products on the Austrian market, while Podravka will market Atlantic’s products on the US market.
Yesterday, both Atlantic and Podravka published the announcement of mutual export support on the foreign markets. The two leading food manufacturers have agreed to support each other’s placement of products in foreign markets. Atlantic Grupa will provide for the placement of Podravka’s products on the Austrian market, while Podravka will market Atlantic’s products on the US market. The goal of this cooperation is to maximize mutual synergies by strengthening the product placement of both companies and raising the recognition of their brands, using the network and market positions that both companies inherit in these markets.
Both companies stated they are extremely satisfied with the cooperation, which will allow for achieving synergies in the US market and Austria. Both companies think that this will strengthen the presence of both brands on the mentioned markets.