Recently, One United Properties concluded a memorandum of understanding for the acquisition of 21 hectares plot of land, which marks the Company’s entry into a new subsegment: affordable premium housing.

One United Properties announced recently that it has signed a memorandum of understanding with CPI Property Group for the acquisition of a 21 hectares plot of land located within minutes of driving to Tineretului and Carol parks and within walking distance to Eroii Revolutiei subway station.

According to ONE, this initiative marks the Company’s entry into a new subsegment: affordable premium housing. The new development targets approximately 5,000 units, master-planned as a small, self-sustainable neighborhood. It will be aimed at the upper tier of Bucharest’s residential mass markets, with the development combining affordability and quality, offering high-quality living conditions and a distinctive choice within the city’s housing landscape.

ONE further notes that the development will include a park, plenty of green spaces, educational facilities, a fitness center with a pool, markets, retail facilities with food operators, a community health center, as well as walking and cycling paths. Despite targeting the mass market, this development will maintain the signature design, quality finishings, and community that ONE is known for. The first phase of the project is expected to be completed in 2028.

Like ONE’s other developments, such as One Floreasca City, One Cotroceni Park, and One Herastrau Towers, this new development will become an example of urban regeneration, bringing back to life an area located in the center of Bucharest that has been abandoned for many years, raising once again the bar for the future development of the city.

Lastly, the emphasis on premium yet affordable housing is in line with ONE’s strategy for sustainable growth, which goes beyond just building homes to create vibrant communities, thus making a lasting impact on Bucharest’s urban development. This effort reflects the Company’s adaptation to the changing market needs, driven by increasing urbanization and the rise of dual-income families in Romania that value convenience and access to city amenities. As economies expand and personal incomes rise, an increasing number of customers are venturing into the mid-market, seeking properties that blend quality with affordability. This trend is leading to a growing preference for purchasing premium products at a reasonable price.